A Study on Marketing Strategies of Home Appliance Companies

Marketing strategy focuses explicitly on the quest for long run competitive and customer advantage. It has a high degree of overlap with business strategy and can be viewed as an integral part of and perspective for business strategy. Marketing strategy‘s difference is that it serves a boundary role function between the firm and its customers, competitors and other stakeholders. Marketing develops strategy based on analysis of consumers, competitors and other environmental forces which then should be combined with other strategic inputs (such as financial, R&D and HR) to arrive at an integral business strategy. By studying the marketing strategy, one can identify how efficiently an organization understands its customers and analyses its environment. This means that a large number of factors are to be considered before forming a strategy. A wrong strategy can bring in negative impact and hence understanding, formulating and implementing marketing strategies are of vital importance with regard to an organization. This research paper studies the different marketing strategies of home appliance companies in India.