Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context

Journal Article Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context Get access James E. Burroughs, James E. Burroughs Search for other works by this author on: Oxford Academic PubMed Google Scholar David Glen Mick David Glen Mick Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 402–411, https://doi.org/10.1086/422118 Published: 01 September 2004