Social media use in the context of the Personal Social Media Ecosystem Framework

Abstract The rapid proliferation and maturation of social media platforms have led to numerous challenges in understanding the correlates of social media use among users. To advance this research, the present article proposes a new way to think about social media with the Personal Social Media Ecosystem Framework (PSMEF). This perspective defines social media as a user-centric digital environment made up of a central set of individual, yet interrelated digital spaces (e.g., in-app pages) that are themselves embedded within a broader ecology (e.g., operating system, the Internet, offline contexts). By leveraging the PSMEF and data from focus groups involving adolescent participants (N = 59), we identify a core subset of salient environmental contexts within participants’ PSMEs that can generalize across platforms, which are differentially associated with popular social media platforms. The theoretical and practical implications of this work are discussed.