旅游
业务
营销
客户参与度
广告
计算机科学
社会化媒体
地理
万维网
考古
作者
Tareq Rasul,Fernando de Oliveira Santini,Weng Marc Lim,Dimitrios Buhalis,Haywantee Ramkissoon,Wagner Júnior Ladeira,Diego Costa Pinto,Mohd Azhar
标识
DOI:10.1177/13567667241238456
摘要
Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling, tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.
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