A New Consensus Model Based on Trust Interactive Weights for Intuitionistic Group Decision Making in Social Networks

A promising feature for group decision making (GDM) lies in the study of the interaction between individuals. In conventional GDM research, experts are independent. This is reflected in the setting of preferences and weights. Nevertheless, each expert's role is played through communication, collaboration, and cooperation with other individuals. The interaction from others may affect the power of an expert as well as his/her opinion. Furthermore, it is noted that a link path with the highest degree of trust is the most efficient information transmission channel. Inspired by these findings, an optimal trust-induced consensus process is designed with the usage of intuitionistic fuzzy preference relation. The comprehensive weight of each expert is decomposed into two portions, namely: 1) the individual weights and 2) interactive weights. Three optimization models are constructed to achieve weight parameters under different decision situations, where the weight parameters are represented through a 2-order additive fuzzy measure and the Shapley value. To reflect the interaction, the Choquet integral is employed for aggregating opinions, and a novel distance measure is adopted for accomplishing a consensus index. An illustrative example and comparison are put in practice to show the effectiveness and improvements of the proposed method.