Local residents’ contribution to tourist experiences: a community perspective from Garmisch-Partenkirchen, Germany

Purpose The purpose of this study is to increase the understanding of how local residents in tourism destinations perceive their role in the creation of tourist experiences. Design/methodology/approach Qualitative research was conducted with 16 local residents in Garmisch-Partenkirchen, a tourism hotspot in Germany. The study used thematic analysis combined with qualitative content analysis to identify various themes associated with host–guest-based tourist experience creation. Findings Findings demonstrate how diverse local residents contribute to tourist experiences. A model was developed that suggests a distinction between active and passive contribution to tourist experiences. Only little evidence was found that the concept of co-creation plays a role in host–guest relationships, which contradicts other literature. Research limitations/implications The chosen qualitative research approach does not allow for generalisation of the research findings. The examination of perceptions raises epistemological questions. Practical implications This paper includes implications for improved internal marketing strategies and the involvement of local residents in tourism destination development. Originality/value This study contributes to knowledge by conceptualizing the role of local residents in tourist experience creation. The paper closes research gaps by using a qualitative study design in Germany to explore the underlying conditions that affect host–guest encounters to the discussion of tourist experience creation. Research findings may be adapted to other geographical or cultural settings with similar levels of tourism development.