The Effect of Anthropomorphic Emotion Expression Strategies on Consumer Acceptance in Artificial Intelligence Interactions

In the field of humanoid robots, the Ministry of Industry and Information Technology issued the “Guidance Opinions on the Innovative Development of Humanoid Robots” to point out the direction for the development of the industry. The opinion is clear that by 2025 to initially build a humanoid robot innovation system, focusing on the “brain, cerebellum, limbs” and other key technological breakthroughs, to promote the development of the “brain” based on the large model of artificial intelligence, to improve the environment perception, behavioral control and human-machine interaction capabilities, to promote cloud and edge intelligent synergies, accelerate the development of special sensors to achieve high-precision sensor development, to achieve high accuracy. Ability to promote intelligent collaboration between the cloud and the edge, accelerate the research and development of special sensors to achieve high-precision perception (breakthrough vision, hearing, smell, etc.) to comprehensively improve the comprehensive perception of the environment, and demonstration of applications in multiple scenarios, such as special operations, manufacturing, and people's livelihood services. On this basis, exploring anthropomorphism in AI interaction is of great significance, not only for the need of technological innovation, but also for the far-reaching thinking about the future of society and human behavior patterns. From the perspective of social value, anthropomorphic emotional support in AI interaction can improve people's lives and alleviate psychological pressure, humanoid robots have a certain degree of perception and communication ability, in addition to meeting the basic functions of people's information acquisition and social needs, some intelligent social robots can also make physical and emotional responses, such as vibration, wagging the tail, making petulant noises, making pleasing expressions, etc., so as to bring people a emotional soothing and sense of companionship, and even make people form emotional attachment to them. Therefore, in the absence of family, friends and pets, as well as the serious shortage of elderly caregivers, intelligent social robots will play an important complementary role in daily companionship, emotional accompaniment and emotional soothing in the future. Through empirical research, we explore the adjustment of anthropomorphic emotional expression in AI interaction according to the interaction scenario and changes in user needs, in order to optimize user experience and satisfaction, enhance consumer trust in AI, and provide comprehensive theoretical and practical guidance for the development of humanoid robots.