Pricing decision of capacity-sharing supply Chain under information asymmetry

This paper investigates the pricing decisions among supply chain members in a capacity-sharing supply chain, under demand uncertainty and information asymmetry. A two-level supply chain game model is established, consisting of a capacity-sharing cloud platform and a manufacturer, to explore pricing decisions under different power structures using a signaling game approach. The findings reveal that when the cloud platform is the leader and its signal accuracy is low, its profit is higher under information symmetry, while the manufacturer's profit is higher under information asymmetry. Additionally, when the manufacturer is the leader, the effect of information asymmetry on pricing and profit depends solely on market demand. Numerical simulations are used to analyze the impact of signal accuracy and market position, showing that the cloud platform is more profitable as a leader with low signal accuracy, but more profitable as a follower with high signal accuracy.