Prediction and Big Data Impact Analysis of Telecom Churn by Backpropagation Neural Network Algorithm from the Perspective of Business Model

This study aims to transform the existing telecom operators from traditional Internet operators to digital-driven services, and improve the overall competitiveness of telecom enterprises. Data mining is applied to telecom user classification to process the existing telecom user data through data integration, cleaning, standardization, and transformation. Although the existing algorithms ensure the accuracy of the algorithm on the telecom user analysis platform under big data, they do not solve the limitations of single machine computing and cannot effectively improve the training efficiency of the model. To solve this problem, this article establishes a telecom customer churn prediction model with the help of backpropagation neural network (BPNN) algorithm, and deploys the MapReduce programming framework on Hadoop platform. Using the data of a telecom company, this article analyzes the loss of telecom customers in the big data environment. The research shows that the accuracy of telecom customer churn prediction model in BPNN is 82.12%. After deploying large data sets, the learning and training time of the model is greatly shortened. When the number of nodes is 8, the acceleration ratio of the model remains at 60 seconds. Under big data, the telecom user analysis platform not only ensures the accuracy of the algorithm, but also solves the limitations of single machine computing and effectively improves the training efficiency of the model. Compared with that of the existing research, the accuracy of the model is improved by 25.36%, and the running time is shortened by about twice. This business model based on BPNN algorithm has obvious advantages in processing more data sets, and has great reference value for the digital-driven business model transformation of the telecommunications industry.