Researches on Measurement and Valuation Choice on Fair Value in Irrational Market

The measurement on financial products should be cautious under financial crisis.The enterprise accounting standards require fair value to measure financial products,but the standards do not explain the settlement of fair value,especially valuation method on fair value and concrete application and operation in inactive markets.Through analyzing the application and conditions of all measurement and valuation methods on fair value and comparing all valuation methods,this paper concludes that the optimal planning on different valuation methods will provide reference for concrete application of enterprise accounting standards in irrational markets.