Effects of Perceptual Fluency on Judgment and Decision

Fluency-the subjective experience of ease or difficulty associated with information processing–includes perceptual fluency,conceptual fluency,retrieval fluency,so on and so forth.Researchers manipulated perceptual fluency via controlling the figure-ground contrast,font,and clarity of stimuli and found that perceptual fluency has influences on a serial of judgment and decision,such as truth judgment,categorization,preference,familiarity and so on.It is assumed that perceptual fluency can both act as a direct cue and function in an indirect way by selecting various cues and cognitive strategies.