Information quality of videos related to Helicobacter pylori infection on TikTok: Cross‐sectional study

Abstract Background Helicobacter pylori ( H. pylori ) poses serious threats to human health. TikTok (Douyin in Chinese), a major social media platform focused on sharing short videos, has demonstrated great potential in spreading health information, including information related to H. pylori infection. This study aims to evaluate the content and quality of the information shared in TikTok videos about H. pylori infection in mainland China. Methods We collected a sample of 116 videos in Chinese related to H. pylori infection from TikTok. Video contents were evaluated by the coding schema proposed by Goobie et al., and the Hexagonal Radar Schema was used to intuitively display the spotlight and weight of each aspect of the videos. The DISCERN questionnaire was used to evaluate the quality of the videos. Results We identified two major sources of videos related to H. pylori: individual users ( n = 89) and organizational users ( n = 27). Regarding content, the Hexagonal Radar Charts showed that more than 35% of the videos delivered moderate to high quality content (>1 point) in terms of definition, symptoms and management of the disease, whereas risk factors, evaluation and outcomes of the disease were less discussed. The DISCERN classification data showed that 0.9% of the videos were “very poor,” 5.2% “poor,” 68.7% “fair,” 20.0% “good,” and only 5.2% “excellent”. Regarding total DISCERN scores, videos published by nonprofit organizations had the highest scores, followed by videos uploaded by health professionals. Conclusion Although the overall quality of TikTok videos related to H. pylori infection was medium, users should be careful when obtaining information related to H. pylori infection on TikTok and opt for videos uploaded by nonprofit organizations and health professionals.