Examining Film as an Eminent Source of Entertainment: A Case Study of Pakistani Youth

Aim of the Study: Films are narratives, means of communication and a mirror of a society, simultaneously. It is the finest form of escapism or entertainment as watching it makes one forget the realities. This research aimed to explore the prominence of film entertainment among Pakistani youth. Methodology: The study employed quantitative cross-sectional survey design to gather data from a representative sample of (N=202) Pakistani youth aged 18 and above. Findings: The findings revealed that a significant majority of Pakistani youth (84.2%) consider films an eminent source of entertainment. The study identified the popularity of various film genres among the youth, with action, thriller, and drama genres being the most preferred. It also found that personal interest; recommendations from peers or friends, and media exposure are the factors influencing film preferences among the youth. Conclusion: The research concluded that films hold significant appeal and influence among Pakistani youth, serving as a meaningful and pleasurable form of entertainment that shapes their cultural identities and personal lives.