C2PA: the world’s first industry standard for content provenance (Conference Presentation)

Given the deluge of digital content and rapidly advancing technology, it is challenging for consumers to trust what they see online. Deceptive content, such as deepfakes generated by artificial intelligence or more traditionally manipulated media, can be indistinguishable from the real thing, so establishing the provenance of media is critical to ensure transparency, understanding, and trust. The C2PA specification provides platforms with a open standards-based method to define what information is associated with each type of asset (e.g., images, videos, audio, or documents), how that information is presented and stored, and how evidence of tampering can be identified.