Faktore wat handelsmerklojaliteit bepaal in 'n pandemiese besigheidsmilieu

Factors determining brand loyalty in a pandemic business environmentCustomer loyalty has signifi cantly evolved over the last decade, specifi cally with social media platforms.Marketers engage customers regularly with an omnichannel approach, which allows brands to interact with their customers, whether person-to-person or person-to-community.Customer loyalty is characterised in the literature as a psychological process whereby a customer's loyalty attaches towards a specifi c service or brand.Over time, customer loyalty contributes to consumers' behaviour and preference for a specifi c brand or service.Therefore, a company should consider formulating or developing an appropriate business intelligence strategy to drive customers towards loyalty and increase their engagement with its brand.Furthermore, psychological shopper behaviour might expand and improve current research towards a customer perspective by distinguishing how customers are incentivised during their brand activity ventures, suggesting that customer loyalty and customers' judgements of businesses have a notable positive impact.As such, brands should identify what their businesses centre their attention on or what their attraction is.For a brand to understand and identify the best loyalty strategies for its target customers, the business must use the opportunity to