Health Information Adoption Influencing Factors in Social Online Community

Health is very essential and considered an asset to complete all our daily activities smoothly. As the development of technology is advancing, the search for health information is now developing even further on the internet media in the online community. Previous studies have been conducted to evaluate the motivation of sharing, seeking, and exchanging health information. Whereas the final purpose for people to seek information has not been studied intensely which is to adopt and apply the information. There is still limited literature to study the factor of the adoption of health information. Thus, this study aims to analyze the factor that influences the adoption of health information. The data was collected with an online survey and 170 valid data were collected. The analysis was conducted with PLS-SEM using SmartPLS. The results show that the recommendation credibility and recommendation usefulness have an influence on recommendation adoption. Credibility can be achieved through online community interactivity and social support. The recommendation usefulness can be influenced by the recommendation credibility.