How social media usage affects employees’ job satisfaction and turnover intention: An empirical study in China

Social media are frequently used in enterprises for both work-related and non-work-related (social) purposes. Drawing on the organizational commitment theory, we developed a research model to explore how different purposes of social media usage affect employees’ job satisfaction and turnover intention in the Chinese context. Online and offline surveys were conducted in China, generating 298 valid responses for analysis. The results suggest that the following: (1) work-related and social-related social media usage positively affects employees’ organizational commitment through their organizational engagement; (2) social media usage improves job satisfaction and reduces employees’ turnover intention through improving their engagement and organizational commitment; and (3) in the process of social media usage influencing employees’ job satisfaction and turnover intention, employees of different genders show significant differences.