EMPLOYEE CREATIVITY IN TAIWAN: AN APPLICATION OF ROLE IDENTITY THEORY.

This study tests a model of creative role identity for a sample of Taiwanese employees. Results showed creative role identity was predicted by perceived coworker creativity expectations, self-views of creative behaviors, and high levels of exposure to U.S. culture. Creativity was highest when a strong creative role identity was paired with perceptions that the employing organization valued creative work. Implications for managers and future creativity research are discussed. [A] sense of identity is the root by which all honest creative effort is fed. J. Saunders Redding, from his address at the First Conference of Negro Writers The preceding passage highlights a potentially powerful antecedent of workplace creativity: self-identification as a creative person. How we see ourselves—who we think we are—has a great deal to do with how we act. Although it is known that