UNCERTAINTY AND THE SEAMLESS SUPPLY CHAIN

SUBTITLE: THE SUPPLY SOUNDS LIKE THE BUSINESS MANAGEMENT VERSION OF UTOPIA: A PERFECT FLOW OF INFORMATION AND MATERIALS FACILITATED BY ALL SUPPLY CHAIN PARTNERS THINKING AND ACTING AS ONE. YET RESEARCH CONDUCTED BY THE UNIVERSITY OF CARDIFF IN WALES SUGGESTS THAT THE SEAMLESS SUPPLY CHAIN IS NOT JUST A THEORETICAL CONCEPT BUT, RATHER, A REALIZABLE GOAL. THIS SUPPLY CHAIN NIRNAVA, HOWEVER, CAN ONLY BE REACHED BY REDUCING SOURCES OF UNCERTAINTY THROUGHOUT THE EXTENDED SUPPLY CHAIN.