全渠道
多样性(控制论)
业务
独创性
工作(物理)
营销
信息集成
知识管理
纵向一体化
产业组织
数据库
计算机科学
定性研究
工程类
社会科学
机械工程
社会学
人工智能
作者
Yang Li,Xianbao Huang,Kai Zhang
出处
期刊:Journal of Business & Industrial Marketing
[Emerald (MCB UP)]
日期:2023-04-21
卷期号:38 (12): 2561-2577
标识
DOI:10.1108/jbim-05-2022-0194
摘要
Purpose Although past studies have suggested that business-to-business (B2B) interfirm relationship management contributes to a firm’s omnichannel integration, little research has been undertaken to reveal how that happens. This study aims to draw upon the relational view to propose a research model that associates interfirm information technology (IT) capability and interfirm trust with omnichannel integration through interfirm integration (i.e. authority integration and cooperative integration). Furthermore, this work considers a firm’s channel usage variety as the boundary condition of the interfirm integration’s influence. Design/methodology/approach The research model was examined using a seemingly unrelated regression of archival data and matched a survey of 324 Chinese omnichannel firms. Findings Interfirm IT capability positively relates to authority integration, and interfirm trust positively relates to cooperative integration. Authority integration and cooperative integration are both positively associated with omnichannel integration. A high level of channel usage variety strengthens the relationship between cooperative integration and omnichannel integration. Originality/value Prior literature has called for research on the factors influencing omnichannel integration within a B2B setting. This study answers this research call by examining interfirm IT capability, interfirm trust and interfirm integration as factors associated with omnichannel integration. This work also examines how channel usage variety regulates the relationship between interfirm integration and omnichannel integration.
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