采购
微观经济学
渠道协调
经济
业务
收益率
供应链
供应链管理
财务
营销
运营管理
作者
Chao‐Ton Su,Chi-Sheng Shi
标识
DOI:10.1057/palgrave.jors.2601325
摘要
This study generalised the traditional quantity discount problem with return contracts, in which a manufacturer promises to refund some fraction of the retailer's wholesale price if an item is returned, as a two-stage game. In the first stage the manufacturer and retailer determine the inventory level cooperatively. In the second stage, the manufacturer bargains with the retailer for quantity discount and return schemes to maintain channel efficiency. A menu of discount–return combinations is proposed for the manufacturer to make inventory decisions. The model developed will demonstrate that the return policy can be considered as mirror images of quantity discount strategy. That is, options with more generous return privileges are coupled with higher wholesale prices, whereas the lowest wholesale price comes with very strict limits on returns and a restocking fee for any returned goods.
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