Scientific objectivity in journalism? How journalists and academics define objectivity, assess its attainability, and rate its desirability

Journalism critics have repeatedly proposed that journalists adopt scientific standards of objectivity. A comparative survey of 134 German journalists (34%) and 163 academics (33%) from different subject areas was conducted to investigate to what degree scientific criteria of objectivity resonate in journalists’ attitudes toward and understandings of objectivity. Results show that journalists and academics equally think that objectivity is attainable and desirable. Yet members of both professions dealing with cultural or historical subjects consider it less desirable than members dealing with social or natural scientific subjects. Journalists and academics define objectivity in different terms. Journalists think objectivity demands ‘trying to let the facts speak for themselves’, and academics think it requires systematic methods and transparent accounts. In others words, respondents’ attitudes toward objectivity depend on the subjects they deal with, while their understandings of objectivity depend on their professional belonging.