Pattern Mining Approaches Used in Social Media Data

Social media conveys a reachable platform for users to share information. The inescapable practice of social media has produced remarkable volumes of social data. Social media gathers the data in both structured-unstructured and formal-informal ways as users are not concerned with the exact grammatical structure and spelling when interacting with each other by means of various social networking websites (Twitter, Facebook, YouTube, LinkedIn, etc.). People are increasingly involved in and dependent on social media networks for data, news and opinions of other handlers on a variety of topics. The strong dependence on social media network sites contributes to enormous data generation characterized by three issues: scale, noise, and variety. Such problems also hinder social network data to be evaluated manually, resulting in the correct use of statistical analytical methods. Mining social media data can extract significant patterns that can be advantageous for consumers, users, and business. Pattern mining offers a wide variety of methods to detect valuable knowledge from huge datasets, such as patterns, trends, and rules. In this work, data was collected comprised of users’ opinions and sentiments and then processed using a significant number of pattern mining methods. The results were then further analyzed to attain meaningful information. The aim of this paper is to deliver a summary and a set of strategies for utilizing the ubiquitous pattern mining approaches, and to recognize the challenges and future research guidelines of dealing out social media data.