Investment in Tourist Development and the "Three Positionings" of Tourist Places

Investment in tourist development possesses more complicated uncertainty than investment in other businesses because of its characteristics and principles that tourism has. This uncertainty will increase the risk of investment in tourist development. When they invest in tourism, developers of tourism must pay close attention to the positioning of tourist places and must carry out scientific and objective analysis on the positioning of tourist places. This paper studies the positioning theory of tourist places and puts forward practical suggestions for the investment in tourist development and the positioning of tourist places.