Strategic Market Management

Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. The Business Mission. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Industry Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-analysis. Experience Curve. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage --Differentiation. Obtaining an SCA--Low-cost: Focus, and the Preemptive Move. Growth Strategies: Penetration, Product Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Planning Forms. Index.