Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services

Bringing smartness into tourism destinations requires dynamically interconnecting stakeholders through a technological platform on which information relating to tourism activities could be exchanged instantly. Instant information exchange has also created extremely large data sets known as Big Data that may be analysed computationally to reveal patterns and trends. Smart Tourism Destinations should make an optimal use of Big Data by offering right services that suit users’ preference at the right time. In relation thereto, this paper aims at contributing to the understanding on how Smart Tourism Destinations could potentially enhance tourism experience through offering products/services that are more personalised to meet each of visitor’s unique needs and preferences. Understanding the needs, wishes and desires of travellers becomes increasingly critical for the competitiveness of destinations. Therefore, the findings in the present research are insightful for number of tourism destinations.