Diffusion of Innovations: Modifications of a Model for Telecommunications
扩散
创新扩散
业务
电信服务
扩散过程
作者
Everett M. Rogers
出处
期刊:Springer Berlin Heidelberg eBooks [Springer Nature] 日期:1995-01-01卷期号:: 25-38被引量:191
标识
DOI:10.1007/978-3-642-79868-9_2
摘要
The purpose of this essay is to explain the main elements in the diffusion of innovations model, and to apply them to the special case of the diffusion of new telecommunications technologies like fax, E-mail, mobile telephones, INTERNET, and others.