GROUPS 2 CONNECT: An online activity to maintain social connection and well‐being during COVID‐19

Abstract COVID‐19 has had significant negative consequences for well‐being. As well as the primary effects of the virus itself, secondary effects have resulted from the social isolation caused by the lockdowns imposed to slow the spread of the virus. Recognising the toxic effects of isolation, researchers, practitioners and policy‐makers are conscious of the need to mitigate the negative effects of social distancing. Drawing on insights from a large body of research on the Social Identity Approach to Health, we devised an online activity— GROUPS 2 CONNECT (G2C)—aimed at helping people to maintain social connectedness when face‐to‐face interaction was not possible. Across four studies ( N = 1021), we found that after completing the G2C activity, participants reported an increase in perceived quality of social connection, perceived ability to stay connected and well‐being, with results showing that for two of the three longitudinal studies these uplifts were stable over time, and for all studies, the uplifts remained consistently higher for those who reported completing their social connection goals. These findings provide initial evidence of the value of G2C as a tool to support social connection, thereby reducing the risk of social isolation.