Social and Spatiotemporal Impacts of Casino Jackpot Events
业务
营销
微观经济学
经济
广告
计量经济学
作者
Hee Mok Park,Joseph Pancras
出处
期刊：Marketing Science [Institute for Operations Research and the Management Sciences] 日期：2022-01-24卷期号：41 (3): 575-592被引量：1
标识
DOI：10.1287/mksc.2021.1342
摘要
This study empirically investigates the effect of casino jackpots on the subsequent betting behavior of jackpot winners, their peers, and bystanders playing in nearby slot machines.
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