Does AI Have a Mind? Consumers’ Perceptions of the Function, Expression, and Aesthetics of AI-Designed Apparel

The innovative integration of AI into fashion design, particularly AI assuming the role of a fashion designer, underscores the importance of exploring consumer reactions to this emerging trend. Given the novelty of this phenomenon, there is limited knowledge about how consumers respond to products designed by AI and the factors influencing their responses. To gain insights into consumer reactions toward AI-designed apparel, it is crucial to first comprehend the characteristics of AI and consumers' perceptions of AI-designed clothing. This study posits mind attribution to AI as a key precursor to understanding consumer perceptions. Additionally, consumer perceptions of AI-designed apparel are categorized into functionality, expressiveness, and aesthetics, offering a comprehensive analysis of how consumers perceive these aspects of AI-designed fashion.