The background of this research is that the level of pollution in the world is increasing every year, and one of the causes is vehicles such as cars. To reduce this, several companies innovate by making environmentally friendly cars. This research will focus on the advantages and disadvantages of hydrogen and electric cars. This research is aimed at the usage of cars in Japan and Indonesia. The purpose of this study are: 1) to study the population and the current development progress of environmentally friendly fuels such as hydrogen and electricity in cars, 2) to provide suggestions for Japanese and Indonesian to market environmentally friendly cars. The method we use for collecting the data is a literature study method sourced from company websites, news, and journals. The results of this study indicate that in the use of environmentally friendly cars, such as hydrogen cars and electric cars, there are various advantages and disadvantages. However, compared to the advantages, there are still more disadvantages in its use. In order to help to overcome these shortcomings, this study will provide some suggestions on how to popularize these environmentally friendly cars.