Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale

Journal Article Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale Get access Michael Tsiros Michael Tsiros Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 35, Issue 6, April 2009, Pages 1039–1059, https://doi.org/10.1086/593698 Published: 14 October 2008