69.3: Transflective IPS‐LCD with Improved Reflective Contrast Ratio

Abstract We devised the novel driving method for large inter‐electrode spaces and the double layer electrode of the transflective IPS‐LCD. Applying these two technologies, we developed the transflective IPS‐LCD which had a high contrast ratio (15:1) in the reflective mode and wide viewing‐angle characteristics in the transmissive mode. This reflective contrast ratio is well‐improved in transfective IPS‐LCDs.