生成语法
广告
在线广告
影响力营销
展示广告
计算机科学
生成模型
数字媒体
互联网隐私
互联网
人工智能
万维网
营销
业务
关系营销
市场营销管理
标识
DOI:10.1080/10641734.2023.2243496
摘要
Artificial intelligence (AI) is significantly reshaping branded content delivery and consumer engagement in the advertising industry. Generative AI, exemplified by ChatGPT, is anticipated to have a substantial impact on all digital advertising domains worldwide. This special issue delves into the exploration of future trends in global digital advertising in the era of generative AI. The research articles within this special issue encompass a diverse array of topics, ranging from consumer responses to AI-generated virtual influencers in the metaverse and livestreaming e-commerce to the influence of anthropomorphic virtual agents, privacy concerns in online behavioral advertising, understanding of AI-driven ethnic affinity targeting, and the role of relational bonds within online gaming communities.
科研通智能强力驱动
Strongly Powered by AbleSci AI