컨벤션 선택속성이 만족에 미치는 영향: 협회주관 컨벤션 참가자와 기업주관 컨벤션 참가자의 비교를 중심으로

This study aims to investigate the relationship between convention selection attributes and satisfaction. In addition the moderating effects of convention sponsors; association and corporation among the relationship between convention selection attributes and satisfaction 597 questionnaires were utilized to study the relationships among research constructs. Six underlying dimensions of convention selection attributes were identified from 26 variable; local tour hotels convention facilities convention personal services convention accessibility expenses. Multiple regression analyses were adopted to examine the relationships between convention selection attributes and satisfaction. Local tour convention facilities and convention personal services have positive effect on satisfaction. On the contrary hotels convention accessibility and expenses are not related effect on satisfaction. On the contrary hotels convention accessibility and expenses are not related to satisfaction. Log-likelihood function identified a significant differences between association visitors and corporation visitors among the relationships between convention selection attributes and satisfaction. And the marketing implications for revitalization of domestic convention industry to heighten participants` satisfaction through valuable information to convention planners were discussed as well as limitations were explained.