Mass Culture in Different Forms of Media

The rendering of mass culture varies in different media.In the age of oral media,the dominant culture is folk culture,and mass culture is absent.The printed medium period saw the rise of modern popular culture in a relatively plain and simple form.During the period of electronic media,the flooding of modern popular culture,with the packaging of visual culture becomes even more arrogant.In the digital times,popular culture blended with medium culture,seems invisible,yet ubiquitous.The interaction and communication between popular culture and different media means that mass culture has been in the course of constant change.Changing popular culture calls for researchers' adjustments in problem consciousness,theoretical framework,the path of research,ect.In today's more complex patterns of culture,shifting from mass culture studies to medium culture studies might be a wise move.