Research on Cruise Industry Marketing of Tourism in Shanghai

The article analyses the present development situation of Shanghai cruise traveling,and explains the existing problems in the development of Shanghai cruise traveling from the superiority and the inferiority angle.Then it analyses the way to develop cruise traveling in Shanghai from the angle of travelers' demand,and provides cruise product,which can meet consumers' demand.Furthermore,this article has also studied the localization of target as well as the related strategy in development of Shanghai cruise traveling market.Finally aiming at the present situations and concrete problems,the article brings out the development proposal in future market.