Pleasantness of Food Sounds

ABSTRACT Fifty‐two subjects judged the pleasantness of the sounds produced when they ate 16 different food samples or of tape recorded sounds produced by biting and chewing the same food samples. The tape recorded sounds were also scored for nine other acoustical descriptors. Pleasantness scores of the sounds of foods when eaten were closely related to the scores of the recorded sound with the exception of two outliers. The pleasantness of a sound showed the largest positive correlation with the descriptors crisp and crunchy. Pleasantness did not appear to be useful in interpreting either the one‐ or two‐dimensional multidimensional scaling representations of the 16 food sounds.