Research on the Innovative Design of the IP Image Based on the Intangible Cultural Heritage of "Lord Rabbit"

Based on the inheritance and transformation of outstanding intangible cultural heritage, this paper analyzes the historical and cultural origins of "Lord Rabbit", the visual image cases and characteristics in various periods, actively excavates the typical features and artistic connotations of "Lord Rabbit", and is dedicated to conducting the fusion design of traditional and modern visual images by employing the design approach of three-dimensional in the plane. It refers to the creation methods of Disney and Japanese anime IP to enhance differentiation. While adhering to the creative transformation design, it promotes the cultural connotations of "Lord Rabbit", enhances the recognition of the visual image of "Lord Rabbit", and expands the thinking for the shaping of other intangible cultural heritage visual images.