Conceptualization, measurement and theorization of green innovation in hospitality and tourism: looking back to move forward

Green innovation (GI) has become a popular topic in the literature as it contributes to environmental sustainability and competitive advantage. However, no consensus has been reached on its conceptualization, measurement and theorization among researchers in the field. Therefore, the main purpose of this research is to develop seminal perspectives on the conceptualization, measurement and theorization of GI in the field of hospitality and tourism (H&T). In a way, this research attempts to theorize green innovation for the H&T field. This research provides conceptualization, measurement-related suggestions and theoretical perspectives for GI considering shortcomings. In short, this research offers new research opportunities, theoretical perspectives and directions for future research to contribute to the progress of GI in the field of H&T on solid foundations.