Tourism towards healthy lives and well-being for older adults and senior citizens: Tourism Agenda 2030

Purpose The purpose of this study is to provide a comprehensive review of the contribution of tourism to the development of healthy lives and to promote feelings of well-being for older adults. This is related to the 2030 agenda sustainable development goal (SDG) 3 to “ensure healthy lives and promote well-being for all at all ages”. Design/methodology/approach This paper is presented as a conceptual review that will bridge the research gap between tourism and demography and will focus on travel for older tourists that supports a healthy lifestyle and helps to develop positive feelings of well-being. Findings The aging population and changing demographic structure will present both possibilities and difficulties for the economy, services and society. Developing innovative ways to assist people to remain active as they age is important, as well as providing measures to combat loneliness is paramount. Tourism and travel can play a significant role to achieve this SDG. Research limitations/implications A theoretical framework was developed to acknowledge the four contributions (from a physical, psychological [or intellectual], social and spiritual perspective), organizing the findings into a holistic model of health and wellness, which helped to delineate the research. There is a need for a deeper comprehension of a strategy to promote the benefits of leisure travelling that are linked to active ageing and well-being. Practical implications Destination Marketing Organizations and Tourism marketers need to carefully consider the challenges and implications and identify the key drivers that will be vital to propose strategic solutions and innovations to meet the future demands and expectations of older people in an ageing society. Destination management organizations need to promote and plan “memorable experiences” for older tourists that emphasize the physical health benefits, especially if it is feasible in a natural setting. Social implications Social experiences are essential in older people’s lives that can help them avoid feelings of depression and isolation. The transformative promise of the 2030 Agenda for Sustainable Development and its SDGs identify key drivers to propose strategic solutions and innovations to meet the future demands and expectations of older people in an ageing society. Originality/value This study provides a qualitative overview of extant literature, examining the role of tourism from a physical, psychological (or intellectual), social and spiritual perspective that has proved important in promoting a healthy lifestyle as well as creating positive feelings of well-being for older travellers. It also offers future directions and builds theory through a holistic model of the dimensions of wellness. Further, it proposes future research priorities related to older individuals that are linked to healthy lifestyles, which include tourism experiences.