The Details Exploration of Intangible Cultural Heritage From the Perspective of Cultural Tourism Industry: A Case Study of Hohhot City in China

the intangible cultural heritage is an important part of the cultural tourism industry marketing.As the cultural element ,the intangible cultural heritage can impel the main cultural tourism industry become more diversified and more extensively involved of public.Intangible cultural heritage can enhance the experience of tourists in culture . The intangible cultural heritage of Hohhot has an important value ,. keeping up with the times and has gone through long history, it is synchronic,all this can increase the value of tourism destination by explorating the innovation of intangible cultural heritage.With the help of real drama culture, the local brand value of intangible cultural heritage can be created. And it can realize the endorsement value of the people speaker.  This article explores the intangible cultural heritage from the perspective of cultural tourism in order to promote the tourism development in Hohhot.