The effect of glamping tourism experience on subjective well-being, emotions, satisfaction and loyalty: experience economy theory

This study examines the effect of glamping tourism experience on subjective well-being, emotions, satisfaction, and loyalty from the aspect of Experience Economy Theory. Data were collected from 420 Turkish tourists who had experienced glamping tourism and examined by utilizing structural equation modeling. It was determined that education and esthetic experiences in glamping tourism positively affect emotions and satisfaction, esthetic experience influences loyalty, and escapism experience positively influences subjective well-being. Moreover, emotions had a positive influence on subjective well-being and satisfaction, whereas satisfaction positively affects loyalty. Accordingly, various recommendations were provided for researchers and glamping business managers.