Digital Engagement dan Niat Berkunjung Generasi Z pada Destinasi Wisata: Sebuah Systematic Literature Review

Objective - This study aims to synthesize the literature on the relationship between digital engagement and Generation Z’s visit intention toward tourism destinations while identifying the underlying psychological mechanisms. Novelty - This study integrates multiple forms of digital engagement, including user-generated content (UGC), influencer marketing, social media engagement, electronic word-of-mouth (e-WOM), short-form videos, and virtual reality, into a unified conceptual framework. It explains how destination image, trust/e-trust, and immersive digital experiences shape Generation Z’s visit intention. Method - A Systematic Literature Review (SLR) was conducted following the PRISMA 2020 guidelines. Relevant studies were identified through Google Scholar, Scopus, and Dimensions. After identification, screening, eligibility assessment, and quality appraisal, 30 articles meeting the inclusion criteria were analyzed using thematic synthesis. Findings - Five key themes emerged: UGC and information authenticity, influencer marketing, immersive digital experiences, destination image, and trust/e-trust. Digital engagement generally influences Generation Z’s visit intention indirectly through destination image, trust/e-trust, and immersive digital experiences, which strengthen emotional and cognitive engagement. Among these, destination image and trust/e-trust were the most consistent mediating mechanisms. Implications - This study contributes to digital tourism marketing by synthesizing relationship patterns, mediating mechanisms, and emerging research directions regarding digital engagement among Generation Z tourists. The proposed conceptual framework provides a basis for future empirical research and offers practical guidance for destination managers to develop authentic, trust-oriented, and engaging digital communication strategies that effectively attract younger tourist segments.