The Plastic Bakery: A Case of Material Driven Design

A growing number of scholars argue that understanding how people experience materials in products, i.e. Materials Experience, is essential in<br/>designing meaningful material applications. Material Driven Design (MDD) has been developed as the method to understand these experiential traits<br/>of materials and embed them in the design process. However, the MDD method is yet to find its way as a mainstream design practice across<br/>diverse projects. This paper presents one of these projects, in which a designer followed the MDD method to design (1) a service system for<br/>collection and recycling of plastic wastes, and (2) a product that brings forward the unique qualities of recycled plastics and make people cherish<br/>re-cycled plastics as personal Do-It-Yourself souvenirs.