Research on the "Sports Media Spectacle"——A Case Study of World Cup

With the powerful filtration of modern media,sports has been mediated.Based on Kellner's media spectacle theory,this paper compares it with the Debord's society of the spectacle, theory and Daniel Dayan's media event.And by reviewing the document of World Cup,this paper explores the formation of the media spectacle.Its characteristics are the video consumption,super-star emergence,recreational function and public celebration.The paper also criticizes the alienated phenomenon and proposes the willingness of removing spectacle.It urges that we should return to the nature of sport,rebuild the sport spirit and focus on the responsibility of media.