Marketing is Dead! Long Live Marketing!

The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketing Have You Done any Marketing? What People Dislike About Marketing? Critics of Marketing The Other Side of the Coin The Best Marketers The Marketing Mantra The 4 Principles of Marketing Strategy Differentiation Segmentation Concentration (Targeting) Most Powerful Appeals in Marketing Competitive Positioning Competitive Positioning Base Competitive Positioning Strategies Basic Steps of Competitive Positioning The Marketing Mix (Beyond the 4P’s) The Product Diffusion of Innovation Theory The Price (Definition) The Price (Factors of Influence) The Price (Common Mistakes) The Price (Policy) The Price (Facts) How to Market in a Price Sensitive Markets Distribution Distribution (Method and Type) Distribution (Facts) Promotion (Marketing Communication Process) Promotion Objectives Integrated Marketing Communication Key Elements in the Marketing Communication Process What Macedonians like in Advertising Promotion (Facts) Where are the Companies in Regards to Marketing? How Do We Do Excellent Marketing? A Global Success Using Value – Based Model (Beiersdorf) Characteristics of Firms of Endearment Ways to Grow a Business Some Different Marketing Terms for the Future