A Brief Analysis of The Application of Beijing Regional Color in Landscape Theme Illustration Design

Color is an indispensable element in illustration design. As a visual art, illustration expresses specific themes and artistic conception through images and colors. Regional color refers to the unique use of color in a specific regional cultural background. In illustration design, regional color, as a symbol of regional culture, can evoke people’s memory, association and emotional identification of a specific region. Based on the relevant theories of color geography and the guidance of color planning and design methods, this paper analyzes and studies the regional color culture and characteristics of Beijing. By collecting the information and values of regional colors in Beijing, the total color spectrum is established to form the color scheme for the illustration of “Qiongdao Chunyin”, which is finally applied to the illustration design practice of “Qiongdao Chunyin”. This paper discusses the design ideas and methods of regional colors in landscape theme illustration design, and promotes the inheritance and innovation of regional traditional culture.