The Current Situation and Innovative Path of Rural Homestay Industry Development in Ganzhou City

Based on the superior ecological, agricultural and cultural resources endowment of Ganzhou City, relying on the development of the homestay industry to consolidate and expand the achievements of poverty alleviation and promote rural revitalization has obvious practical significance. Through on-site investigation of the current development status of rural homestay industry in Ganzhou City, the development predicaments of the homestay industry in Ganzhou City are clarified. Finally, from the aspects of clustering, specialization, integration and branding, the optimization strategies for the development path of rural homestay industry in Ganzhou City are proposed.