Cultural Perspective of Sports Consumption in Consumer Society

The paper depends on the theories in consumption sociology to make a study of sports consumption from the perspective of culture,believing that the characteristics and contents of sports consumption in consumer society have witnessed the following transformations from the cultural symbol of public good to that of profitability,from the cultural symbol of elite sports to that of mass culture and from the cultural symbol of sports itself to that of optesthesia.The sports consumption culture in consumer society is characterized by physical culture consumption and recognition of the reflection of physical culture.